Katalog Bersama Perpustakaan UM-Palembang
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Edition Ed. 12
Call Number 658.8 PHI i
ISBN/ISSN 0-07-283371-8
Author(s) Philip R. Cateora
Subject(s) MANAJEMEN PEMASARAN
Classification .658.8
Series Title
GMD Buku PPS Manajemen
Language English
Publisher McGraw-Hill.
Publishing Year 2005
Publishing Place New York
Collation xxxiii, 697 hlm.; 28,5 cm.
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Universitas Muhammadiyah Palembang